Strong Positioning

I didn't know that positioning was a thing until I read Obviously Awesome by April Dunford. I'd always just lumped it in with bullshit "Branding" exercises and other design astrology. The hallmark...

Twitter for Sales

Here's an outline of how to can use Twitter to get 100 paid customers in the next 90 days. First I'll explain how sales happen on Twitter, What the pieces are, and how they all fit together. Then...

The regrettable consequence of justifying leisure only in terms of its usefulness for other things is that it begins to feel vaguely like a chore—in other words, like work in the worst sense of...

The class would meet every two weeks. Convicts would discuss literature alongside the judge who had sentenced them and their probation officers. Failures to show up to class or do the reading...

I was born in the late 80s, which means I grew up playing Starcraft. For those of you not born in the 80s Starcraft is a computer game where you'd build little armies and conquer the map. There...