• I sell pizza ovens.
• I also help build luxurious climate-aware homes in Goa.

Last updated Jun 14th 2026.

My story in 5 bullet points…

1. Started my career as a corrective exercise coach for people with severe back pain. After 7 years as a physical therapist, I needed a change. I dabbled on the design side of things for a year or two, and UX (whatever that means), but I eventually gravitated towards the tech.
2. At 27, I pulled the trigger, and I taught myself how to code. Worked as a freelance software engineer for about 5 years. Realized that I enjoyed the product side of software development much more than engineering. I gradually began to focus on helping companies improve their user retention metrics. Eventually, I switched to becoming a consultant full-time.
3. At some point along the way, I began using a tool called Chirr App to write Twitter threads. Reached out to the founder, Sasha Koss, and shared my appreciation. We became friends. A year later, I joined the project as a co-founder. Sasha and I began working on Chirr App full-time. A tiny bootstrapped team of 3, and we worked hard to build a tool that helps businesses share what they do on Twitter. Then Elon Musk bought Twitter at the end of 2022, and it almost destroyed the business.
4. We switched to building a prompt chaining tool called DaisyChain. We spent a year working on it, but it didn’t go anywhere, so we decided to start work on a new project called Mind Control. This time, it was a content management system for prompts. We also built a spinoff extension for developers called Mind Rig. Unfortunately, we ran out of money and had to call it. I started looking for a new job. I entertained the possibility of maybe not working in tech for a change.
5. Now I sell pizza ovens and help build luxury climate-aware homes in Goa. So far, having heavy software skills in a manufacturing and construction context has been unusually interesting.

I’ve done my best to distil the practical lessons from my projects into a collection of useful guides…

Things I’ve Learned

• Storytelling in marketing
• The user retention audit
• Customer discovery in the context of existing products
• Writing design in software
• A high-converting landing page
• Technical SEO for web apps
• Writing copy for websites

Stuff I’ve published elsewhere

• Content repurposing with AI on Creator files
• Building 100 backlinks on the Katlinks blog
• A/B Testing The Words In Your Product on Usability Geek
• Webform design best practices in Bootcamp
• Everything else…

Other fun projects…

• Jan 2024 – 28 days of No-Netflix
• Sep 2023 – Learning to make ramen
• May 2022 – How I’m getting my brain to focus again
• Feb 2022 – Using Twitter for business
• Feb 2021 – A 6-week group learning resolution
• Sep 2020 – 12 Weeks of Conversion Rate Optimisation
• June 2019 – Building 21st Night’s learning software
• Nov 2016 – Behind the Scenes of the Beeminder Redesign
• May 2015 – Learning to Code at 27
• Dec 2014 – Barsoom- Launching a restaurant
• Nov 2014 – When pandas attack – releasing an album
• Jan 2014 – Building one business a month
• May 2013 – Learning how to file a patent
• Jan 2013 – An Open Discussion On Gender Crime
• Aug 2012 – Flipside – marketing for a small cafe
• July 2012 – How to Make 100 Friends in a Month
• Apr 2012 – How To Make A Handbag
• Dec 2011 – Helping Google
• Oct 2011 – Designing A Fashion Collection