12 Weeks Of Conversion Optimization

I got accepted to the CXL Institute’s conversion optimisation mini-degree scholarship program. It’s one of the most thorough conversion rate optimisation training programs in the world. The program run online and covers 78 hours and 59 minutes of content over 12 weeks. As part of the scholarship, I have to write an essay (🎓) about what I learn each week. Here is everything I have written so far…

1. Improving Conversion Is A Diagnostic Process
2. What is Conversion Rate Optimisation?
3. Landing Page Fundamentals for Product People
4. A Landing Page Conversion Teardown In 20 Questions
5. Conversion Optimisation Is About Much More Than Design 🎓
6. Improving Conversion For Small Businesses That Don’t Have Enough Traffic For AB Testing 🎓
7. Use Google Analytics To See Where Your Best Traffic Is Coming From 🎓
8. Conversion Rate Optimisation Only Makes Sense If You Have 1000 Transactions A Month 🎓

Projects I am currently working on

I want to apply what I learn as quickly as possible so that I learn from actual experience as opposed to just doing course work. These are real client projects I’m working on at the moment.

• Sandalia Tour – Motorbike tours in Italy (treatment in progress 🖌)
• Mobile First – A dev shop (audit in progress 🔍)
• DizzyJam – Merch stores for music makers (audit in progress 🔍)
• TaskSift – Ticket triage for digital product people (audit in progress 🔍)

How I can help your business

If you are a small SaaS product that has at least 1000 visitors a month (or you are willing to spend money on advertising to get there) I will audit, optimise and then AB test your website for $400. This offer only lasts while I am a student ( and as long as I can display the project as a case study).

⚡️⚡️⚡️ Tell me more…

The price increases each week that I am a student. It was $300 last week, it will be $500 next week, and so on till the end of the program (this was last updated 6th July 2020).

Courses I am taking

I’m putting my curriculum together with online courses and books. Then I apply what I learn to real projects and document everything here. Once I’m a little comfortable I plan to reach out to experts with specific questions if I have them. That’s the game plan for the moment. If you have suggestions for courses or a better approach, please get in touch.

• CXL Conversion Optimisation Mini-Degree 💰
• The complete Conversion Rate Optimization course by Ruben de Boer💰
• Design For Conversions by Brian Casel
• 43 Proven Ways To Increase Your Website Conversion Rates by AutoOptimize

Courses I have completed:

• 10 UI Screen Redesigns by Jakub Linowski 💰
• Landing page optimisation by Michael Aagaard
• Boost Website Sales Fast with Conversion Rate Optimization by Rich Page💰
• Foundations of CRO by Peep Laja
• Conversion Machine by Giles Thomas💰
• Research-driven conversion optimization by Peep Laja
• Best First Prioritization Course by Vlad Malik

Here are all the people in the conversion industry I am following on Twitter.

If you’d like updates as I learn more about conversion optimisation over these 12 weeks you can follow me on twitter @joshpitzalis.