Growth Marketing

I got accepted to the CXL Institute’s growth marketing mini-degree scholarship program.

The program runs online and covers 112 hours of content over 12 weeks. As part of the scholarship, I had to write an essay each week.

Here is what I learned

  1. The product growth mindset
  2. Getting press
  3. Landing page optimization
  4. Email marketing laws
  5. Avoid wasting time testing inconsequential stuff when growing a product
  6. Running surveys
  7. Product messaging
  8. Marketing analytics
  9. Google f@$%*#! tag manager
  10. Customers sign up and don’t use the product

I got to week 10 and then I had to pause the program because I got busy. Unfortunately, I never resumed the project. I would like to finish it someday.

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