A guide to bringing in paying users from Twitter for technical founders who are uncomfortable with the idea of self-promotion. Your software product is finally finished and you’re ready to start marketing. You post some links to a few subreddits. You’re heading over to Product Hunt and Indie Hackers next. Planning to get into some […]
I got accepted to the CXL Institute’s growth marketing mini-degree scholarship program. The program runs online and covers 112 hours of content over 12 weeks. As part of the scholarship, I had to write an essay each week. Here is what I learned The product growth mindset Getting press Landing page optimization Email marketing laws […]
Aim to speak to people who stop using your product so that you can understand what happened. Why did they decide to cancel their subscription? The easiest way to get started is to reach out to the people who churn out of your billing system. It’s important to know if they couldn’t use the product, […]
You have four types of loops: Viral loops, content loops, paid loops and sales loops. Viral loops are based on people sharing your product. Content loops are either content marketing or involve packaging user generated content for search engines. Paid loops and sales loops involve buying ads or hiring sales reps and then reinvesting a […]
Thinking about growth strategically helps build a shared framework for making decisions. If we have lots of things we can build prioritisation becomes hard. This is the big picture for Chirr app at the moment. It outlines the loops and linear channel we have in place and options we can explore. With a big picture […]
You have four types of loops: Viral loops, content loops, paid loops and sales loops. Viral Loops Organic virality could be word of mouth or when people share our product online because they enjoy the experience. People tweeting our our placeholder text would be an example of an organic viral loop. Then there’s viral loops […]
I’ve just joined Chirr app as a partner and I’m going to be leading the growth effort. Once I start diving into the details I will get lost and it becomes hard to see the big picture. I want to start a meaningful discussion about the big picture strategy around how our product will grow […]
At the moment, I’m trying to understand what the different use case are for a product I’m working on. This is by far the messiest part of growing a product. The tricky bit is finding the right level of abstraction. What are we even talking about when we talk about use cases or jobs-to-be-done, or […]
Everything I know about colour and typography came from a course I did years ago called The Better Branding Course by Caroline Kelso Zook. Typography Unless you know what you’re doing, stick to two typefaces: Your display type is for your H1’s, they should look great large. The body type must be legible at small […]
When designing product stuff, it’s important for elements that behave the same to look the same, or at least similar. Conversely, it’s just as important for unlike elements to appear unlike and be inconsistent. Following conventions like this prevents unnecessary confusion. Some conventions are global. For example, most people are used to in-line links being […]