What is Conversion Rate Optimisation?

When people talk about conversion rates all they are asking is how many people in a group did something. How many people signed up to your mailing list last month? If 1000 people visited your website...

When Pandas Attack

Ankur is a music producer. The Guardian described his music as ‘Downtempo music makes for a welcome break from manic city life’. He is putting the finishing touches on his first album.

How to Do a Patent Search

A patent only protects an idea if it is new. The only way to know whether an idea is new is to sift through existing inventions to make sure the idea hasn’t already been thought up. The process is...