Storytelling in Marketing

As much as sci-fi movies want us to believe data-rich holographic interfaces are how we’ll manage all our information in the future, that’s not the trajectory we’ve been following. To persuade someone, motivate a group, or inform a society we have always used narrative. Tribal myths, heroic legends, the humble parable: stories have always set […]

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Twitter Marketing for Teams

The people you are trying to reach are on Twitter and you’re not taking advantage of this.

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The lazy guide to losing weight and getting stronger

When Matt hit 25, he started putting on about 10 pounds a year. As he neared his 30th birthday, he was getting close to 200 pounds. At 5 foot 8 inches, he’d just crossed the line into “obese” territory. He felt like crap.

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Guerrilla Games

“Guerrilla games?” I asked. She looked back at me and smiled, “They’re like normal games except we use the city as our board. It’s really fun, we…”. I stopped her right there…I was in.

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What does responsible tech look like?

As someone building a digital product at the moment, I need more examples of responsibly built tech products so I can wrap my head around what it all means in practice. Here are some examples I found in a foundational course over at the Center for Humane Technology.

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Twitter for Sales

Here’s an outline of how to can use Twitter to get 100 paid customers in the next 90 days. First I’ll explain how sales happen on Twitter, What the pieces are, and how they all fit together. Then I’ll outline what you need to do. I’ll give you a list of deliverables that you can […]

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Finding trust in your body

Installing boilers involves getting into lots of awkward positions. David, a heating specialist who installs and looks after boilers around Exeter, in England, hurt his back one day. He fractured the base of his spine. His lower back was in debilitating pain and he suffered extreme bouts of sciatica.

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How I’m getting my brain to focus again

It’s like someone put my mind through a paper shredder. I feel frayed. Fragmented. At first, it was just around the edges. Now it’s all the time.

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How to write lukewarm content no one will care about

Content marketing is interesting when it actually helps you solve a problem you are dealing with. This scorecard is a way to keep this idea in sharp focus when you produce content to promote something.

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A Field Guide to Twitter

A guide to bringing in paying users from Twitter for technical founders who are uncomfortable with the idea of self-promotion. Your software product is finally finished and you’re ready to start marketing. You post some links to a few subreddits. You’re heading over to Product Hunt and Indie Hackers next. Planning to get into some […]

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