Three ingredients to a product habit

Your core action is the thing people do in your product to deal with the problem they signed up to solve. A clear understanding of your problem comes from listening to your users and understanding how they think about it. Find the right level of abstraction. You’ve found the sweet spot when you can explain […]

Read Post

Picking your core action

List out all of the actions people can do that indicate they’re addressing their core motivation for signing up. There are a finite number of things people can do in your app and common sense is your friend here. If you do rideshare then it’s booking a cab, if you deliver food then it’s ordering […]

Read Post

How often do users have this problem?

Your product was designed to solve a problem. Understanding when this problem occurs is important because it lays the foundation for how often people are expected to use your product. Airbnb helps you find a great place to stay when you go on vacation. People go on holiday once, maybe twice a year. If Airbnb […]

Read Post

USE CASE SWEET SPOT

Your product can be a mediocre solution to lots of vague, undefined use cases. Vague use cases make things hard to use and difficult to remember. A clear understanding of your primary use case helps you set the right goals and prioritise the right features. The problem with thinking about products in terms of a […]

Read Post

Easy to use and simple to remember

If it’s a problem worth solving then there are people out there trying to solve it right now. When someone goes to solve the problem your product was designed to solve, that’s your use case. That’s when they should be thinking about you and reaching for your thing. Wait, so what problem is Facebook solving […]

Read Post

People were solving the problem before you came along

Your use case defines the problem your product was designed to solve. A use case draws a boundary around the natural behaviour that you’re trying to tap into, it highlights where things break down and how you fit in.  It is important that you understand them because they are the foundation that you use to […]

Read Post

We There Yet?

Rather than asking if we’ve released the feature, we should be asking if we are getting closer to the outcome. This means starting the conversation with an outcome, to begin with. How’re we supposed to build something that drives an outcome if we donโ€™t know what the outcome is? How’re we measuring it? How will […]

Read Post

Building 21st Night

21st Night Dashboard

This post outlines my experience building a web-based tool that makes learning complicated information quick and effective. You add information to the system in the form of cards, and the app works out which cards you need to review on what days.

Read Post

Beehind the Scenes of the Beeminder Redesign

This post was originally published on the Beeminder Blog. ย  In April this year I began working with the Beeminder team to redesign their interface. Over three months, I tracked a total of a 167 hours towards the project. But letโ€™s start at the very beginning.

Read Post

When Pandas Attack

Ankur is a music producer. The Guardian described his music as โ€˜Downtempo music makes for a welcome break from manic city lifeโ€™. He is putting the finishing touches on his first album.

Read Post