Over the last 4 weeks, I wrote and shared everything I know about retaining users in software products.Here are all 28 posts, re-organised into useful themes.Shaping your core value proposition We...
Category: Improving Product Retention
The best way I've found to measure retention is to plot a retention curve.A curve shows you the average number of people that come back and use your product over time. Before you can...
On one end you have video games. Games get played every day. On the other end you apps that help you file your taxes. You only need to file your taxes once a year. How often you're meant to use a...
If it's a problem worth solving then there are people out there trying to solve it right now. When someone goes to solve the problem your product was designed to solve, that's your use case....
Rather than asking if we've released the feature, we should be asking if we are getting closer to the outcome. This means starting the conversation with an outcome, to begin with. How're we...
If you care about growth then you should care about retention.
User retention is a measure of how many people return to your product over time. Without healthy user retention, your product is a leaky bucket. People sign up, check out your product, and then you...