Product Roadmaps

I’m working on a project where we just dump everything that needs to get done into one giant backlog. Every couple of weeks we go through the backlog and shortlist the most important stuff to work on next. The problem we’re having is no one can see the big picture. There is no shared understanding […]

Read Post

How do people discover features in an app?

If we’re building a feature that only caters to 20% of our users then where do we put it? If we splash it in everyone’s face we’re just spamming 80% of the people who use our app. When our app only did one thing our core feature was 100% obvious. Now we have five features […]

Read Post

Break the journey to long term usage into smaller steps

If someone successfully uses your product once that doesn’t automatically turn them into a long term user. Behavioural data lets you reverse engineer how often people need to use your app to become long term users. You’ll need two things to do this: behavioural data and long term users. The definition of a long term […]

Read Post

An overall picture of your product

The reason I like retention curves is because they pack an incredible amount of information into one image.They tell you if a product has found fit straight out of the gate. When a retention curve draws to zero you have a leaky bucket.  When your curve flattens out then you know your users have developed […]

Read Post

Landing Page Fundamentals

A landing page helps people understand what your product does and why someone should care about it. People on the internet have been building landing pages for a while now and they have established a pattern that works. Don’t deviate from this pattern unless you have a good reason to. Save the fancy stuff for […]

Read Post

Why Bother with Product Metrics?

Good data helps you make better decisions.You’re too close to your product to see things accurately. You need a clear way to see how people use things without relying on how you expect them to use things.Metrics are also useful for important conversations. Hard data is one way to escape a your-opinion-vs-theirs discussion.  Product metrics […]

Read Post

Defining the boundary of the problem

I used to focus on solutions. “We’re going to add a bookmarking feature”. Solutions get messy. The moment you show your solution to the team, it all begins to devolve. Why don’t we add X? I don’t think you should have Y. Do we really need Z?I’ve learned that the only reason I’m ever making something is […]

Read Post

There’s an important difference between revenue and retention

Revenue retention is down to people paying for your product. User retention is about them using it. Revenue is too chunky a measure to do anything useful with.  If you have monthly subscriptions, you’ll get one data point a month. Yearly contracts only make this worse.If people don’t use your product, they might still pay you. […]

Read Post

Thinking about retention from day one

A friend of mine is starting a business around personalised yoga instruction on Zoom. He called me up and asked if retention is something they should be thinking about this early in the game.My answer was YES. On the one hand, working on retention makes more sense when you have at least a year of behavioural data. […]

Read Post

Understanding why people leave

Most teams wait till people stop using their app before asking them why they left. This makes sense. You can always improve your chances of getting responses if you speak to people before they leave. You just have to ask them why they’re using your product less.This involves investing in analytics that helps you understand how […]

Read Post