Fuck onboarding screens 💩

The problem with onboarding screens is that they make the grievous error of thinking that people give a shit about your product. Nobody cares about your product. When I have to glaze past six slides of welcome slides, or a constellation of annoying little popups showing me how to get started, it becomes clear that […]

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Do you know where the single biggest drop-off is in your current onboarding experience?

Onboarding is a murky term. Sometimes people mean your first session with a product. Other times it refers to those popups and guided welcome tours I have to endure. Other people think of onboarding as the initial two weeks with a product, usually the free trial territory of the experience. I like to define onboarding […]

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Using analytics to improve onboarding

Thinking of your onboarding experience as a funnel and using analytics to measure the biggest drop-offs is a useful way to find opportunities for improvement.Building a funnel means going through your onboarding experience and identifying every touchpoint that you need to track.The first thing that happens when you do this is you realise you need […]

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