Content marketing is interesting when it actually helps you solve a problem you are dealing with. This scorecard is a way to keep this idea in sharp focus when you produce content to promote something.
Everyone tells founders to spend more time on their content marketing. But what exactly do you do with that time? One way to approach it is to take a long term view of how you can be useful to the internet. You want to start by finding 5-10 online communities for the kind of people […]
Your product is finally ready. You’re ready to start marketing and push your product out there. You post a bunch of links in a few Facebook groups. Maybe write a launch post for Reddit and Indie hackers. You’re thinking a big Product Hunt launch next. Once you get started, the horror sets in and you […]
I’ve been offered a partnership in a product and, if I join, I’d be coming in to lead growth. There is room to improve on the two existing acquisition channels (SEO and Social), the product’s retention curve needs to be stabilised and there is some messaging work to be done. I learned how to improve […]
I’ve been offered the opportunity to join a product that I use, as a partner. It’s an app that lets you compose threads on twitter. The product solves a specific problem and it delivers on its promise. It’s a small team and if i join I’d be leading the growth effort. The project is already […]
When someone gives you their email in exchange for a lead magnet it is the beginning of a delicate relationship. You have permission to contact them again, but if spam them with irrelevant nonsense it’s game over. A tripwire has to be a fantastic deal for it to work. It must be an absolute no-brainer. […]
A lead magnet is a highly actionable, specific piece of information. Its purpose is to guide someone to a small, but meaningful first victory. Let’s say you run a back pain clinic. A good lead magnet would be to get someone on the phone and have them do one exercise. Something specific, and then ask […]