Finding people to speak to

You don’t need to speak to lots of people, nor do you need to speak to them all at once. Two or three people a week is more than enough to start with.Recent customer support wins are always a good...

How to do an interview

I can go long stretches without doing interviews. When I jump back into them I'm always a little rusty. I have a little game I play that helps me get into the groove.  I score each...

Customer discovery questions

The only scripted question I ask is:  Tell me about why you started using [our product]? I do customer discovery work in the context of existing products and I only interviewing existing...