How to run a good survey and get valuable insights about how people use your product
Surveys are a powerful tool for building up a clear picture of your audience but they are often used in the wrong way. I want to show you how to avoid the common mistakes of running an in-product...
Avoid wasting time testing inconsequential stuff when growing a product
Artwork by Justine Traditionally, marketing focuses on acquisition as the main growth lever. The problem is if you don’t activate new customers, they’re unlikely to retain long-term. In SaaS...
Customer discovery is the process of speaking to people to understand their problems so that you can uncover opportunities to improve your product.
I spent about 10 days writing a series of posts that covered everything I know about doing customer interviews. Speaking to people is critical to building badass productsCustomer discovery...
How does customer research lead to real product improvements?
I've found customer research helps me improve product in three ways: It allows me to say no to stuff, it helps me map out the problem space, and it defines useful criteria for a solution. Saying...
When I first read the Mom Test and started doing customer interviews, it became clear that I'd be accumulating lots of notes and recordings of interviews I didn't know what to do with. There were...
