1000 Transactions

You need about 1000 transactions per month before it makes sense to invest in AB testing. A transaction can be anything you want to improve: a purchase, a page view, a download, a click, a new lead, a phone call, whatever you want to improve. For example, if you want to improve sign-ups to your […]

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AB testing for small businesses

AB testing is interesting because it promises objectivity. You run a test, one variation performs better, there is a winner and a loser, people’s opinions no longer matter, life is simple. But then comes the AA test… To set up an AA test you run a regular test but with the exact same website in […]

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Running your first product experiment

The problem with a lot of the content around A/B testing on the web is that it only covers landing pages and e-commerce websites. I want to be able to run A/B tests on the words inside the product experience.Tools that test landing pages, like Google Optimize, VWO and Optimizely are client-side tools. They work […]

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