Everything I know about colour and typography came from a course I did years ago called The Better Branding Course by Caroline Kelso Zook. Typography Unless you know what you’re doing, stick to two typefaces: Your display type is for your H1’s, they should look great large. The body type must be legible at small […]
When designing product stuff, it’s important for elements that behave the same to look the same, or at least similar. Conversely, it’s just as important for unlike elements to appear unlike and be inconsistent. Following conventions like this prevents unnecessary confusion. Some conventions are global. For example, most people are used to in-line links being […]
I like to begin design work by thinking about the things people want to do. I pull these out of thin air if I’m conceptualising something entirely new. I’ll reverse engineer them from similar products if I’m planning to build something similar. If I’m redesigning something then my goal is to collect points of friction. […]