A high converting landing page

A high converting landing page helps people understand what your product does and why someone should care about it. People of the internet have been building landing pages for a while now and have established a pattern that works. Don’t deviate from this pattern unless you have a good reason. Save the fancy stuff for […]

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Website copywriting

Given the amount of advertising we are exposed to on a daily basis, most people instinctively resist anything that feels like marketing. When you have to sell something you can write copy in a way that addresses a specific sequence of concerns that people have when being sold to. I’ve put together a list of […]

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Nothing else matters

This company called Marketing Experiments put together a formula for calculating the probability of conversion: Conversion = 4 motivation + 3 value prop + 2 (incentive – friction) – 2 anxiety It’s just a heuristic for the relative importance of different factors that go through people’s minds when they buy something. The point worth highlighting […]

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What I Learned From My 12 Week CXL Scholarship On Conversion Rate Optimisation

I got accepted to the CXL Institute’s conversion optimisation mini-degree scholarship program. It claims to be the most thorough conversion rate optimisation training program in the world. The program runs online and covers 78 hours and 59 minutes of content over 12 weeks. As part of the scholarship, I had to write an essay about […]

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Everything I Know About Conversion Rate Optimisation

I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write an essay about […]

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Improving Your Conversion Rate (Part 2)

I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write an essay about […]

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A Repeatable Metric for Usability

I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write an essay about […]

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Improving Your Conversion Rate (Part 1)

I decided to learn more about conversion rate optimisation because I appreciate objectivity in my work. Designing and building digital products can be a highly subjective process at times. Everyone has an opinion on what needs to be done, no one knows what will work, and it can all get overwhelming at times. Seven weeks […]

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How Long Do I Need To Run An A/B Test For?

Six weeks ago I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. The program runs online and covers 74 hours and 37h minutes of content over 12 weeks. As part of the scholarship, I have to write […]

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Building A Micro Funnel: Leads From Your Website In 2 Steps

Five weeks ago I got accepted to CXL institutes’ conversion optimisation mini-degree scholarship. As part of the scholarship, I have to write an essay about what I learn each week. This is my fifth report. There is a massive gap between checking something out on a website and handing over your credit card details for […]

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