A high converting landing page helps people understand what your product does and why someone should care about it. People of the internet have been building landing pages for a while now and have established a pattern that works. Don’t deviate from this pattern unless you have a good reason. Save the fancy stuff for […]
Given the amount of advertising we are exposed to on a daily basis, most people instinctively resist anything that feels like marketing. When you have to sell something you can write copy in a way that addresses a specific sequence of concerns that people have when being sold to. I’ve put together a list of […]
This company called Marketing Experiments put together a formula for calculating the probability of conversion: Conversion = 4 motivation + 3 value prop + 2 (incentive – friction) – 2 anxiety It’s just a heuristic for the relative importance of different factors that go through people’s minds when they buy something. The point worth highlighting […]