A guide to bringing in paying users from Twitter for technical founders who are uncomfortable with the idea of self-promotion. Your software product is finally finished and you're ready to start...
Category: Content marketing
Everyone tells founders to spend more time on their content marketing. But what exactly do you do with that time? One way to approach it is to take a long term view of how you can be useful to...
Good email practice boils down to setting clear expectations. If someone is on your list they should know exactly what they’re going to receive and why, who it’s coming from, and how often to...
For smaller companies that don’t always have the budget for advertising or building their own content team, focusing on public relations offers the biggest bang for your buck. Even when teams do...
SEO stands for search engine optimization. In the context of improving search results for web apps, SEO is about developing a better user experience and providing useful, compelling content. The...
When someone gives you their email in exchange for a lead magnet it is the beginning of a delicate relationship. You have permission to contact them again, but if spam them with irrelevant nonsense...