Growth Strategy

Thinking about growth strategically helps build a shared framework for making decisions. If we have lots of things we can build prioritisation becomes hard. This is the big picture for Chirr app at the moment. It outlines the loops and linear channel we have in place and options we can explore. With a big picture […]

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Chirr Acquisition Loops

You have four types of loops: Viral loops, content loops, paid loops and sales loops. Viral Loops Organic virality could be word of mouth or when people share our product online because they enjoy the experience. People tweeting our our placeholder text would be an example of an organic viral loop. Then there’s viral loops […]

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How will our product grow?

I’ve just joined Chirr app as a partner and I’m going to be leading the growth effort. Once I start diving into the details I will get lost and it becomes hard to see the big picture. I want to start a meaningful discussion about the big picture strategy around how our product will grow […]

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