Google tag manager’s job is to track things that happen in your application and send them to other applications, like Google Analytics, for analysis. You could use Google analytics on its own. Tag manager becomes useful when you also want to send the same information to other tools for analysis. Instead of tracking the same […]
This post will show you how to use Google Analytics to understand where your traffic is coming from and what your conversion rate for each source of traffic is. How Google Analytics Buckets Your Traffic# To make sense of your analytics you must understand that there are 9 default types of traffic. I prefer to […]
I’m working on a project at the moment where we’re shifting our analytics infrastructure. This is an opportunity to revisit the fundamentals and clear out any cruft in our tracking plan. I start with the most important question (what success means to the people that use our product) and then work backwards from there. For […]
Thinking of your onboarding experience as a funnel and using analytics to measure the biggest drop-offs is a useful way to find opportunities for improvement.Building a funnel means going through your onboarding experience and identifying every touchpoint that you need to track.The first thing that happens when you do this is you realise you need […]