Recent Posts

Email marketing laws

Good email practice boils down to setting clear expectations. If someone is on your list they should know exactly what they’re going to receive and why, who it’s coming from, and how often to...

Landing page optimization

When I begin working on improving conversion for a landing page the starting point is always the value proposition. A company called Marketing Experiments put together a heuristic for calculating...

link to Writing Design

Writing Design

Most of what you see on a screen are words. Words make up the content, the navigation, it’s on the buttons, in the headings, it’s everywhere. Everyone knows what the product is supposed to...

Getting Press

For smaller companies that don’t always have the budget for advertising or building their own content team, focusing on public relations offers the biggest bang for your buck. Even when teams do...