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Google f@$%*#! tag manager

Google tag manager’s job is to track things that happen in your application and send them to other applications, like Google Analytics, for analysis. You could use Google analytics on its own. Tag...

Marketing Analytics

This post will show you how to use Google Analytics to understand where your traffic is coming from and what your conversion rate for each source of traffic is. How Google Analytics Buckets Your...

Product Messaging

Let’s start with our landing page. Instead of judging a page on opinion and preference let’s based the teardown on proven persuasion principles. I’m going to use these principles like a gap...