Recent Posts

A Field Guide to Twitter

A guide to bringing in paying users from Twitter for technical founders who are uncomfortable with the idea of self-promotion. Your software product is finally finished and you're ready to start...

How to be useful to the internet

Everyone tells founders to spend more time on their content marketing. But what exactly do you do with that time? One way to approach it is to take a long term view of how you can be useful to...

Strange is just better

General Electric has a facility in North Carolina that builds, among other things, airplane engines. The teams at the Durham facility build their engines from scratch. The wicked thing is there's no...

Defining the boundaries of a problem

One thing I've learned from building products is that customers are terrible at telling you what to build. You speak to them. They start pitching your ideas for a new feature.  Something that...