Recent Posts

What does responsible tech look like?

As someone building a digital product at the moment, I need more examples of responsibly built tech products so I can wrap my head around what it all means in practice. Here are some examples I...

Strong Positioning

I didn't know that positioning was a thing until I read Obviously Awesome by April Dunford. I'd always just lumped it in with bullshit "Branding" exercises and other design astrology. The hallmark...

Twitter for Sales

Here's an outline of how to can use Twitter to get 100 paid customers in the next 90 days. First I'll explain how sales happen on Twitter, What the pieces are, and how they all fit together. Then...

Finding trust in your body

Installing boilers involves getting into lots of awkward positions. David, a heating specialist who installs and looks after boilers around Exeter, in England, hurt his back one day. He fractured the...