Over the last 4 weeks, I wrote and shared everything I know about retaining users in software products.
Here are all 28 posts, re-organised into useful themes.
Shaping your core value proposition
- We there yet?
- People were solving the problem before you came along
- Easy to use and simple to remember
- Use case sweet spot
- How often do users have this problem?
- It’s hard to build a habit around an infrequent problem
- Tell me when to use it
- Shaping your retention metric
- Picking your core action
- Three ingredients to a product habit
- Thinking about retention from day one
- There is an important difference between revenue and retention
- Defining the boundary of the problem
Measuring retention
Onboarding
- Why bother with product metrics
- Landing page fundamentals
- Using analytics to improve your onboarding
- Break the journey to long term usage into smaller steps
Engagement
- Helping people think like superusers
- How to find people to talk to
- Doing Your First Customer Interview
Reactivation
Running product experiments
- Running your first product experiment
- Measuring the impact of a product experiment
- Stackranking
- An Ode To Hill Charts
The posts have been numbered if you’d like to read them chronologically. Looking back on them now the sequence above would be a better path.
This was not my first writing sprint:
This sprint was interesting because I attempted to limit every post to 300 words. I clearly started slipping towards the end. Short-form writing is new territory for me and I enjoyed it because getting started each day was a much smaller hurdle than I’m used to. I was also pleased to get lots more feedback than I anticipated from sharing every day. Thank you.
Not sure how to treat my Hey blog moving forwards. I won’t continue writing every day but I liked using this space as a sandbox for thoughts in progress. I may continue to flesh things out here in the future. Let’s see.
Thank you for going on this little adventure with me and, as always, if you have questions or want to let me know what you think, replies go straight to my inbox.