Growing Tiny Businesses

These are a collection of different posts I’ve written over the last few years, pulled together from various unfinished blogs throughout my twenties and early thirties.


This is not an exhaustive list of projects I’ve worked on. These are the only ones I wrote stories about.

Twitter Marketing for Teams

The people you are trying to reach are on Twitter and you’re not taking advantage of this.

If you’re anything like most businesses, you probably just use Twitter to distribute the occasional blog post. Paste the same link to as many other social channels as you can. The problem is that dropping links to blog posts on Twitter doesn’t lead to much engagement. People on Twitter don’t like to click out of the platform.


The lazy guide to losing weight and getting stronger

When Matt hit 25, he started putting on about 10 pounds a year.

As he neared his 30th birthday, he was getting close to 200 pounds.

At 5 foot 8 inches, he’d just crossed the line into “obese” territory.

He felt like crap.


Guerrilla Games

“Guerrilla games?” I asked.

She looked back at me and smiled, “They’re like normal games except we use the city as our board. It’s really fun, we…”. I stopped her right there…I was in.


What does responsible tech look like?

As someone building a digital product at the moment, I need more examples of responsibly built tech products so I can wrap my head around what it all means in practice.

Here are some examples I found in a foundational course over at the Center for Humane Technology.


Strong Positioning

I didn’t know that positioning was a thing until I read Obviously Awesome by April Dunford. I’d always just lumped it in with bullshit “Branding” exercises and other design astrology.

The hallmark of weak positioning is that people can’t understand what your product does. When they do, they don’t get how it’s different from any other product in the space. Strong positioning helps people instantly connect with what’s special about it.


Twitter for Sales

Here’s an outline of how to can use Twitter to get 100 paid customers in the next 90 days. First I’ll explain how sales happen on Twitter, What the pieces are, and how they all fit together. Then I’ll outline what you need to do. I’ll give you a list of deliverables that you can hand over to whoever is going to be managing your Twitter account.


Finding trust in your body

Installing boilers involves getting into lots of awkward positions. David, a heating specialist who installs and looks after boilers around Exeter, in England, hurt his back one day. He fractured the base of his spine. His lower back was in debilitating pain and he suffered extreme bouts of sciatica.


How I’m getting my brain to focus again

It’s like someone put my mind through a paper shredder.

I feel frayed. Fragmented.

At first, it was just around the edges.

Now it’s all the time.


Lukewarm content that no one cares about

Content marketing is interesting when it actually helps you solve a problem you are dealing with. This scorecard is a way to keep this idea in sharp focus when you produce content to promote something.